MBA in Marketing Management
MBA, or Master of Business Administration, is a highly prestigious degree that focuses on developing business acumen and leadership characteristics globally.
MBA programs prepare students to learn, adapt to, and lead in a variety of business situations worldwide.
They gain a deeper understanding of the practical skills and theoretical information required to propel the industry and thus the country's economic progress.
MBA programs provide specializations in marketing, human resources, operations, information technology, finance, management, and health care administration, among others.
Why MBA in Marketing?
An MBA in marketing teaches the nuances of marketing a company's product, whether hardware or software or a consumable product, to a diverse range of the local and international populations.
Confident employees with strong communication and marketing abilities contribute to the success of the business.
They may sell the right product to the right customer with the correct knowledge of the market and target customers.
The Scope of MBA in Marketing
After earning an MBA in marketing, students have a variety of employment opportunities based on their interests and those that offer lucrative pay.
An MBA graduate is expected to be research-oriented. Students have honed management abilities, a problem-solving attitude, business acumen, and goal-oriented behaviour in order to function well under stress.
Marketing management professionals can apply for the following positions at advertising agencies, marketing companies, and companies in the fast-moving consumer goods (FMCG) sector, including Accenture, Amazon, Apple, Bain & Company, The Boston Consulting Group, Capgemini, Citigroup, Deloitte, Facebook, Goldman Sachs, IndusInd Bank, India Infoline, JP Morgan, McKinsey, Microsoft, Morgan Stanley and more.
Career Opportunities after MBA in Marketing
Brand Manager
Brand managers are the most innovative members of the marketing team. The Brand Manager's role is to promote a brand to a broad audience. They must believe in the product before attempting to sell it. Brand managers must establish a favourable image of the product in the minds of buyers.
Salary - Initially, Brand Managers earn between 6 and 8 LPA. With sufficient expertise and talent, individuals can earn between 10 and 12 LPA.
Sales Manager
Sales is one of the oldest marketing techniques for promoting and selling products. A sales manager's job description entails meeting predetermined sales targets and working on a fast-paced schedule.
A sales manager is expected to have a great command over the language— exactly what an MBA prepares you for.
Salary - Sales Managers earn a salary package ranging from 7-9 lakhs per annum based on their expertise and talents.
Market Research Analyst
Market Research Analysts collect and analyse industry data, market trends, and demographic information in order to target a certain audience.
This results in the success of the organization's marketing and sales teams. Analysts must handle market-specific issues.
To gain a deeper understanding of their customers, start-ups, consulting firms, and global corporations such as Amazon, Flipkart, Nielsen etc. engage market research analysts from top business schools.
Market Research Analysts get an entry-level package of 6-8 lakhs per year, which can increase to 15-20 lakhs per year with experience.
Digital Marketing
Digitization has become a vital aspect of everyone's life as a result of technological advancements.
Digital marketing enables you to reach a large audience with a very small investment. This requires a distinct set of talents than traditional marketing.
It is more adaptable and allows for the expression of the digital marketing expert's creativity. To attract more customers, digital marketing strategies must be enticing and compelling.
Students can specialize in a variety of topics within the subject of digital marketing, including the following:
- Manager of SEO (Search Engine Optimization)
- Pay Per Click (PPC) Specialist
- Manager of social media
- Content Writers
The digital marketing manager's annual package is between 5-7 lakhs. This salary range can increase up to 12-14 lakhs per annum with growing years of experience and better skills.
Business Development Manager
Business development managers play a very integral role in their organizations. Their work description entails generating new business opportunities, fulfilling established targets, and accepting new challenges that arise as a result of acquiring new prospects.
Their major objective is to sell as many products as possible within a defined time frame.
Salary - Business development managers begin with annual compensation of 6-8 lakhs, which climbs to 10-12 lakhs as experience, time, and skill development accumulate.
Public Relations Manager
The PR Manager is responsible for coordinating all of the organization's public relations initiatives.
They must also collaborate with teams from other departments to ensure the successful delivery of the launches and projects.
They are accountable for developing a marketing communications strategy and a media relations strategy.
A public relations professional is responsible for presenting the organization's corporate image to stakeholders.
PR managers, on average, earn an initial compensation package of 4-5 lakhs per annum. After five to nine years of experience, the pay-out increases to 7-9 lakhs per year.
Top Recruiters of MBA Marketing
Remote MBA graduates are in high demand in every sector. MBA graduates are in more demand as businesses expand. The following is a list of the top firms that hire MBA graduates worldwide:
- Deloitte
- Citibank
- Mahindra
- KPMG
- HSBC
- Wipro
- Flipkart
- Amazon
- Asian Paints, and so forth
Marketing has evolved into a critical component of any business's operation. If you're considering a career in marketing but are unsure which institution to attend, DPU GBSRC is an excellent alternative.
DPU GBSRC provides a platform for students to grow and explore their abilities through not-so-expensive tuition, industry-experienced instructors, and first-class amenities.