An MBA in Marketing, which is often provided as a two-year degree programme, is suitable for students interested in learning more about this ever-growing field and its promising scope.
The MBA in Marketing curriculum comprises core marketing and management disciplines as well as electives.
Among other essentials, some of the primary MBA in Marketing disciplines include market analysis and research, product pricing, product creation, distribution, and selling.
It teaches students the fundamentals of sales and marketing in the first two semesters and then focuses on developing the particular skills required by the industry in the final two semesters.
Through this blog, we'll learn more about MBA in Marketing subjects, colleges, scope, careers, and salary.
Scope of MBA in Marketing Management in India
Marketing is a critical component of business in today's world, as a firm's financial performance is primarily dependent on marketing. As a result, no business today can afford to overlook the importance of marketing.
Marketing management is a satisfying career choice due to the variety of career paths available and the number of roles available in each industry.
Marketing management careers include sales, branding, marketing analysis, public relations, advertising, customer relationship management, and product or service distribution.
Average Fees of MBA in Marketing Management in India
|
First Year Fee
|
Second Year Fee
|
Total Tuition Fee
|
|
Rs. 2,50,000 /-
|
Rs. 2,50,000 /-
|
Rs. 5,00,000 /-
|
Syllabus of MBA in Marketing Management in India
Financial management, managerial economics, overall quality management, and several other critical courses are included in the marketing management syllabus.
The following are some of the more common subjects covered in MBA marketing specializations:
- Marketing administration
- Management of operations
- Strategy for consumer and brand insight
- Marketing using the internet and social media management
- Forecasting, modelling, and strategic marketing
- strategy, branding, and marketing for new products
- Marketing on an international and multinational scale
- Management of the sales force
- Basics of Marketing
- Marketing Management
- Digital Marketing
- Retail Management
- Rural Management
- Consumer Behaviour
- Product & Brand Management
- Integrated Marketing Communications
- Marketing Research
Eligibility Criteria
Graduate (10+2+3 OR 10+2+4) in any discipline from a recognised university with a minimum of 50% in the general category and a minimum of 45% for the reserved category.
Candidates who are going to appear for their final year examinations are also eligible to apply.
Candidates who have enrolled for/appeared in any of the following national level entrance examinations and received a valid score.
- CAT
- XAT
- CMAT
- MAT
- ATMA
- MH-CET
Benefits of MBA in Marketing Management in India
With the world's rapid technology breakthroughs, the marketing trend is evolving and transforming at a breakneck pace.
Regardless of how many technological breakthroughs occur around the globe, marketing will always be at the heart of any organization.
Businesses will always need to promote their products or services and grab their target audience's attention.
This is the primary reason marketing is such an intriguing topic of study and why businesses invest heavily in developing unique methods of marketing their products and services.
Greater Career Advancement Opportunities
An MBA in marketing will help you advance in your current firm and qualify you for management and executive jobs.
Due to the emphasis on leadership and communication abilities in postgraduate business schools, graduates can easily progress to marketing positions.
Scope for Increased Earnings
A master's degree can significantly increase the value of your remuneration package. According to PayScale, an MBA in marketing earns a yearly salary of between Rs 3 lakh and Rs 20 lakh, depending on seniority, employer, and sector.
Tata Consultancy Services, Vodafone, Amazon, Citibank, HDFC Bank, and Kotak Mahindra Bank are among the major recruiters.
Even multinational FMCG corporations (such as HUL, P&G, and Marico) and worldwide advertising agencies such as Ogilvy, DDB Mudra, Dentsu, and McCann Erickson recruit marketing graduates.
Knowledge Enhancement
The conventional MBA in Marketing program is organized to provide you with 'core' business education and marketing-specific electives.
Finance, human resources, accounting, corporate management, and organizational behaviour are among the core disciplines.
Avenues for Skill Development
Graduates' diverse skill sets are one of the reasons MBA in marketing candidates have gained favour among current recruiters.
Your experience in business school strengthens your analytical abilities, communication skills, and capacity to lead and deliver strategic projects.
Career Opportunities of MBA in Marketing Management in India
Students who have a degree in marketing management can work in direct and digital marketing.
In contemporary global times, marketing is no longer limited to door-to-door sales but has expanded to include social media, site design, pay-per-click, search media optimization, search engine optimization, and articles.
There are numerous specialized disciplines of marketing in which students might pursue employment opportunities; however, an MBA in Marketing does not limit students to marketing-related careers.
Indeed, the acquired skills qualify students for a variety of various careers, from consulting to innovative management.
Below is a list of a few job profiles that students may pursue following the conclusion of their course:
- Manager of Marketing
- Manager of Branding
- Manager of Assets
- Commercial Sales
- Manager of Sales
- Manager of Media
- Digital Marketing Director
An MBA in marketing can significantly increase your earnings. The average marketing income is roughly INR 8 lakhs. Salary potential may increase if you have suitable job experience.
Marketing offers a plethora of roles and opportunities. You can choose to work as a marketing manager, in which case your primary responsibility will be client acquisition.
You can pursue a career as a market research analyst, analysing data in order to derive business insights.
Additionally, you might work as a media planner and concentrate on advertising media. You can pursue a career as a brand manager.
Another perennial function is that of a sales manager who is responsible for meeting sales targets.
MBA in Marketing Management at GBSRC is a two-year full-time programme accredited by AICTE, New Delhi.
The programme is divided into four semesters. The two semesters will be shared by all students, and beginning in the third semester, specializations will be added to develop domain-specific professionals.
This distinguishes us as one of the most sought-after MBA colleges in Pune and around India, as students benefit from our teaching and learning processes, which include value-added interventions that help make the learning curve more engaging.
By focusing more on practical exposure, they become more adept at applying their beliefs through practice than to theory alone.