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Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
Global Business School & Research Centre
Tathawade, Pune 411033.

BBA in Marketing Management Eligibility, Syllabus, Fees, Scope, Career, Salary & More

BBA in Marketing Management Eligibility, Syllabus, Fees, Scope, Career, Salary & More

BBA in marketing management opens doors of opportunity in the industry for students by giving them the essential knowledge of marketing from the beginning.

Dr. Shripad Joshi
June, 14 2022

A Bachelor of Business Administration in Marketing Management is a one-stop preparation that you require in today's business world.

This entails extensive learning on how to navigate both digitally and globally. Analyse and observe various market trends, and then efficiently apply what you've grasped to develop strategies for your company.

Digging deep, BBA in Marketing is a complete three-year undergraduate program open to students who have completed their 12th grade.

For every company around the globe, effective marketing strategies play a major role in developing the business from the core.

Each and every company is focused on marketing its high-quality products in order to compete in the market.

As always, they remain on the lookout for qualified individuals seeking help to increase their sales through marketing.

This qualitative and undergraduate program is ideal for candidates with strong marketing skills.

Students who pursue a BBA in marketing inculcate essential skills and the ability to strategize, which enable them to take their companies to new heights.

Course Highlights

The three-year BBA in Marketing program is divided into six semesters.

This course encompasses both traditional as well as new marketing approaches, wherein students learn to apply what they've learned; to solve real-world problems in the industry!

This course curtails the candidate’s ability to learn newer marketing topics every six months for three years.

Market analysis, product management, curation of marketing strategies, consumer behaviour, market research, and branding - all get covered in the BBA in marketing management.

Aside from that, the program is even expected to include several practical classes. The program's practical approach allows students to grasp the significance of marketing in depth.

Expertise in this unique course offers multiple job opportunities, including top recruitment from Infosys, Bajaj Capital, ITC, Apple, Reliance, and even Google, with a package ranging between INR 3.5 to 10 lakhs.

Eligibility Criteria for Admission

The minimum eligibility criteria for admission to a three-year undergraduate marketing program will vary depending on the institution or college to which the candidate is applying.

There are numerous colleges, each with its own set of requirements that must be met by applicants in order to be admitted.

In general, if a candidate wishes to enroll in any BBA marketing college in the country, he or she must pass the 12th examination in any subject.

Candidates must also meet the percentage requirements set by their respective colleges. For more information, consider visiting the college's official website.


The syllabus for a BBA in Marketing program will differ from one college to the next. The following are some of the major subjects that will be covered in the program:

  1. Business Communication
  2. Business Finance
  3. Direct Marketing
  4. International Business
  5. Industrial Marketing
  6. Entrepreneurship Development & Project Management
  7. Distribution Management & Logistics
  8. Retail Marketing
  9. Market Research
  10. Research Methodology
  11. Rural and Agricultural Marketing
  12. Management Information System
  13. Strategic Marketing
  14. Services Marketing


The average fee structure for BBA in Marketing varies from around 81k to 6 lakhs INR annually.


You can easily get the designation of Marketing Executive, Sales Manager, Advertising executive, and Research Analyst from some of the top companies once you have completed this course!

Career and Job Prospects

Marketing is a highly important department in every company and organization, as we all know.

In all companies, the need for talented and skilled marketing managers and executives is always on the rise.

All those Candidates interested in a marketing career are free to apply to any organization after checking for openings.

Candidates who have completed a BBA in Marketing degree have a lot of opportunities in front of them. The following are some of the major areas in which they may apply for a job:

  • Media houses
  • Retailers
  • Brand Management firms
  • Advertising Agencies
  • Market research firms
  • Travel, tourism, and hospitality firms
  • IT firms
  • Industries / Manufacturers


The Average Salary for BBA in Marketing is known to vary from about 3 Lacs to 6 Lakhs INR annually.

Are you eager to know how the big brands market and promote all their services and products?

Are you an individual fascinated by how a simple tagline or jingle can easily ring a bell in your head and instantly remind the brand? If the answer is a big yes, BBA Marketing is the perfect program for you!

BBA Marketing is not just one of the most popular courses in India but seeks interest from the entire globe.

DPU GBSRC— Your Go-To College for Exceptional Learning

Dr. D. Y. Patil Vidyapeeth’s, Global Business School & Research Centre (GBSRC), has been ranked among the top BBA Colleges.

With a strong alumni network across the globe, the institute is trusted by top professionals, students, and experienced academicians.

Get started towards your academic learning with us today!

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